Shloer berry punch limited edition is back following its huge success last year. In the 12 weeks leading up to last Christmas, Shloer sales increased by 12% adding an extra £1.4m to the value of the adult soft drink category. The berry punch limited edition accounted for 72% of those incremental sales (Nielsen data).
Shloer will be driving awareness of this variety through a high-profile consumer PR campaign; digital activity with 42,000 fans on Facebook and the Shloer website (www.shloer.com); and an e-newsletter being sent to the brand’s database of 38,000 consumers.
It will also benefit from the halo effect of the £16m marketing spend behind the brand this year. Retailers can obtain free point-of-sale from the POS hotline 0800 917 3450.
Berry punch comes in 75cl glass bottles with a rrp of £2.29.