Premier Foods has launched a new campaign to help consumers transform their leftover ingredients into delicious meals.
Fresh Take on Food Waste is an online tool that displays recipes based on the food items most commonly found at the back of people’s fridges. Users can select the ingredient they want to use up and then pick from a bank of recipes to make at home that have been developed by Premier Foods’ chefs.
According to WRAP UK, 4.5 million tonnes of food goes to waste in the UK each year. To put this figure into perspective, WRAP UK calculates that this means that a UK household wastes on average the equivalent of eight meals a week, which is equal to 490,000 bin lorries annually. Premier Foods’ latest campaign looks to help consumers tackle their own food waste and create meals with their leftovers.
To access the site and its recipes, shoppers can scan a QR code located on its products within Premier Foods’ Homepride, Loyd Grossman and Sharwood’s cooking sauce ranges. Here, shoppers can also access food waste hacks, which include freezing leftover cooking sauces.
Andrey Sokirkin, brand director for cooking sauces and accompaniments at Premier Foods, said: “A Fresh Take on Food Waste is all about championing those overlooked ingredients that often get thrown away and changing the way we look at leftovers. It’s been great working with our chefs to develop these recipes and I look forward to seeing our customers get creative in the kitchen and doing their bit to reduce their food waste.”
No comments yet