AG Barr is encouraging retailers to stock up on special price-marked promotional packs of Rubicon and Sun Exotic available throughout Ramadan, to cater for the demand for trusted, authentic brands.

Rubicon’s popular Mango, Guava, Pomegranate and Watermelon flavours will be available in special 1 litre £1.29/2 for £2 price-marked packs plus Sun Exotic’s Pineapple & Coconut, Tropical and Citrus Twist flavours will be available in special 1 litre £1 price-marked packs.

“Ramadan is celebrated by 2.9m people throughout the UK, and has the potential to deliver £7m at retail value, presenting a tremendous profit opportunity for retailers,” says Adrian Troy, head of marketing for AG Barr.

“Retailers should ensure they stock up on large pack sizes as they are particularly important during the Ramadan period to cater for families.”

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