In-store food to go specialist Aryzta Food Solutions is aiming to help retailers to capitalise on the football fever that is set to grasp the nation with this summer’s World Cup, with the introduction of a limited edition Otis football chocolate muffin.

The chocolate chip 100g muffin, with a chocolate-style filling, is topped with a natural green coloured icing and an iced football decoration.

Paul Whitely, head of marketing at Aryzta Food Solutions, said the muffin launch was timed to engage shoppers when football was “front of mind” this summer.

The limited edition muffin has an rrp of £1.49, or 2 for £2, and is supplied frozen for thaw and serve, with 30 units per case.

Shopper engagement will be led by a social media campaign timed to coincide with England games, with three hampers to be won.

In-store marketing support will be provided, comprising point of sale material which includes shelf barkers and a downloadable poster.