Butterkist is predicting the addition of the Butterkist Chocmallow popcorn, which offers original Butterkist Toffee popcorn with chocolate marshmallow flavoured coating, will help Halloween sales soar.

Anjna Mistry, senior brand manager at Butterkist, said: “As the popcorn industry has boomed over the last few years, we have simultaneously noticed an increase in sales during the Halloween season. The versatile and fun nature of popcorn makes it the perfect sweet treat for this kind of celebration. It’s easy to eat and naturally associated with big nights in and sharing occasions with friends and family.

“Delivering fun and unique products to consumers is key to the success of the Butterkist brand. We’re positive that the Butterkist Chocmallow popcorn and our multipack developments will be a huge seller this year, both for Halloween and for other key social events, such as Bonfire Night and Christmas.”

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