Scottish gin producer NB Distillery and Bon Accord soft drinks are aiming to revitalise the mixer category by launching a co-branded premium tonic.
The partnership is in response to consumer demand for a good-quality, flavoursome tonic, to complement NB’s existing premium spirits range.
It will be launched in the off-trade via local merchant Lockett Bros, ahead of a national roll-out over the coming year.
Specifically designed to complement gin as the hero product and not mask it, the tonic uses natural quinine and provides a clean, crisp flavour with hints of citrus and vanilla. It contains less quinine than other tonic waters, providing a less bitter flavour throughout and a subtler, refreshing taste.
Vivienne Muir, CEO for NB Distillery said: “We know that Britain is a nation of gin lovers and there is a growing trend for speciality and premium tonic. In response to this growth, the NB & Bon Accord tonic will not only complement our existing range, but can be enjoyed with a variety of premium spirits.
“We have a love of gin and are passionate about remaining true to its perfected process. The Bon Accord collaboration, with its rich heritage and similar ethos and values to us, is the perfect gin and tonic partnership, providing a genuine experience to consumers.”
Karen Knowles, owner and director of Bon Accord commented: “We are delighted to be partnering with NB Distillery. Our understated tonic water really enhances NB’s spirit range, allowing consumers to experience the premium spirits at their best. After all, a great spirit should be celebrated.”
The new co-branded tonic has an RRP of £0.95 per bottle / £20 per case, and is available to purchase at specialist Wine and Whisky merchant, Lockett Bros in North Berwick near Edinburgh, and will see a programme of roll-outs over the coming year.
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