Ferrero says it will be investing £8.2m this Christmas while launching new products across its brands, including advent calendars and new boxed chocolate products.
Levi Boorer, customer development director at Ferrero, commented: “Following a successful Christmas in 2016, it is important as a leading confectionery manufacturer, to offer retailers products and ranges that help them to cater for the different types of festive shopping needs. Whether it’s to gift, to share or simply to treat and enjoy with loved ones, we know shoppers love our products and that they are a staple at Christmas.”
With a £4.1m investment across Ferrero Rocher and Raffaello, Ferrero Rocher will unveil a new TV creative in the lead up to Christmas, ‘Make Your Moments Golden’. Alongside this, Ferrero Rocher will receive a full support package including, VOD, digital, social and experiential, keeping the products front of mind during the key seasonal occasion.
Raffaello’s support will continue to focus on highlighting the flavours of the product via TV, as well as encouraging additional trial through digital, social and sampling.
Ferrero Golden Gallery will feature two new flavours in time for Christmas with new Tenderly Biancoretti (white chocolate praline with a crunchy almond filling) and Delicious (smooth dark chocolate in a crispy shell) added to both the 206g and 389g boxes. Ferrero Collection will also be supported during Christmas with press advertising and in-store support.
Thorntons will continue to ‘Pass the Love On’ this Christmas with a £3m support plan across TV, VOD, social, press and in-store activations. Thorntons Continental will launch a premium Dark variant, and Thorntons will also introduce two new incremental boxed products: Thorntons Seasonal Selection, a small Christmas themed box of popular flavours including limited edition flavours; and Thorntons Christmas Selection, which includes popular favourites Winter Fudge, Vanilla Snowflake and a festive Christmas Tree.
For children, Kinder, is launching a Kinder Chocolate Santa Letter (100g RRP £3.50). Consisting of two 100g (8 x 12.5g) Kinder Chocolate bars, an envelope, paper and stickers, each sent letter will be replied to by the Royal Mail, linking to one of the most magical moments of Christmas for kids.
Kinder Joy will return this Christmas with new collectable winter eggs. Available in three colours and four different designs, the range will include a range of eight toys for hanging on the Christmas tree.
Kinder will also introduce The Kinder Mix Advent Calendar (RRP £5), containing Kinder Chocolate Minis and Kinder Chocolate with Cereals Minis. Thorntons will be adding to its existing licence for The Snowman with the introduction of The Snowman and The Snowdog Advent Calendar, containing milk chocolate with a 60g white chocolate Snowdog for Christmas Day.
In addition, Kinder is launching a social media campaign, inviting children to broaden their imagination and share their magical Christmas wishes and moments. One family will win the chance to have their Christmas wishes come true, delivered to their door by Kinder.
Nutella will launch a dedicated £1.1m Christmas campaign featuring a new TV creative, festive snowman sleeves on its 400g, 750g and 1kg packs, and digital, social and experiential activations.
Boorer said: “2016 was one of the biggest Christmases ever. Falling on a Sunday there was a double peak in sales across the industry across Friday and Saturday and we foresee a similar trend this year with the big day on a Monday.
“By investing in heavyweight media campaigns and NPD, we believe we can provide retailers with the perfect gift this Christmas in the form of fantastic sales. We are really proud of our brands’ scale, and are committed to developing an all year round range that also caters for the explosion of special occasions during the festive season.”