Heinz is launching two of the biggest licenses in the world, Angry Birds and Teenage Mutant Ninja Turtles, as part of its Pasta Shapes portfolio.

The two products Were introduced exclusively in Asda in November, rolling out across a wider range of retailers in January. This is the first license refresh since Moshi Monsters in 2012.

To support the launch, Heinz is investing in a cross-sell pack promotion with Hoops and Spaghetti to highlight the new ranges.

Laure Gentil, brand manager, commented: “We are delighted to announce partnerships with two of the world’s top licenses, Angry Birds and Teenage Mutant Ninja Turtles. It is an exciting opportunity for Pasta Shapes and shows how Heinz is connecting with consumers by linking popular kids’ culture with our products.

“Pasta Shapes are a hugely engaging range for children while also providing a stress free meal time option for busy familes. The whole range offers the added health benefits of being 1 of your 5 a day with absolutley no preservatives and contains iron to support healthy cognitive development in children.”

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