Maltesers has launched a new TV advertising campaign, supported by a media investment of £10m.

A series of four Maltesers adverts will air throughout the year and the new campaign will also be brought to life across digital channels using a YouTube pre-roll.

Fabio Alings, Maltesers brand director, said: “This is an exciting year for the Maltesers brand. Not only are we back in living rooms across the country with our biggest ever UK TV campaign, but 2016 is also the year which sees us celebrate the brand’s 80th anniversary – we’ve been providing our British consumers with a lighter way to enjoy chocolate since 1936.

“We have always encouraged fans of our Maltesers brand to not to take themselves too seriously, and this continues to influence our creative approach as seen in our quirky new adverts.”

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