Mars Petcare is helping pet owners treat their furry friends this Christmas by bringing its best sellers back, including the Pedigree stocking (rrp £3.99), with all new packaging and filled with treats for dogs like the Pedigree Rodeo Stick in Beef and a fun rope tug toy.
For cats, there’s the Whiskas Stocking (rrp £3.99), which is packed with treats like the Whiskas Temptations Salmon 60g and a wobbly treat toy. New to the range for this year is the Dreamies Tin (rrp £5), which contains the best-selling flavours.
Mars Petcare is supporting its Christmas range with a £7.5m investment in TV advertising, in a bid to drive shopper awareness.
The company is also offering retailers new festive pos material including pre-filled units for Pedigree and Dreamies, to help retailers raise awareness of new products, create excitement in-store, and boost sales across the entire category.