Mr Bean is making his first public appearance since the opening ceremony of the London Olympics in Mars Chocolate UK’s latest Snickers advertisement.
The advert is the latest instalment in the hugely popular “You’re Not You When You’re Hungry” campaign. Set in ancient China and filmed in the style of martial arts epics, Mr Bean is a Kung Fu Master who is not feeling his usual self until his hunger is relieved by a Snickers bar.
The 60-second commercial, created in Mandarin with English subtitles, premiered during The X Factor on October 4th. Ahead of the launch, ten-second teasers were aired throughout the afternoon and evening.
Michael Magee, vice president of marketing at Mars Chocolate UK, commented: “We are very proud of the creative work that has gone into bringing Mr Bean back to the small screen in this new “You’re Not You When You’re Hungry” ad.
“Mr Bean is such an iconic and internationally recognisable character, who fits so well with the Snickers brand, giving this ad great global potential.”
As part of the launch, there were also four exclusive Mr Bean Kung Fu training sketches available through Snickers’ social channels and a Snickers takeover of The X Factor app using ITV’s innovative ad format, Ad Sync. A 60-second spot will also be shown in cinemas across the UK in the lead up to the Christmas season.