Britvic is launching a new communications platform for its soft drink brand J2O. ‘There’s Joy in the blend’ is a £2.3m integrated marketing campaign created to encourage consumers to make an active choice when it comes to choosing a soft drink.
The campaign will include a new TV advert that launches this week and will be aired over a 12-month period, online (digital and social) and experiential activity.
Jonathan Gatward, GB marketing director, Britvic Soft Drinks, commented: “Our new marketing campaign is a way of retelling how J2O was created – concepts that you wouldn’t originally put together but blend perfectly. By bringing a fresh twist to our latest campaign we’re confident that consumers will look at the brand differently; breaking down any pre-conceived perceptions of J2O. In focusing on the mixology, we’re showing how we’re making great-tasting and exciting products that are perfect for adult palates. ”
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