Meat snacking brand Peperami is launching a nationwide on-pack promotion with Merlin Entertainments, across the Pork and Beef range from mid-April until the end of 2018.

Teaming up with Thorpe Park and Alton Towers Resorts, Peperami is running an on-pack promotion celebrating the opening of two new rollercoasters and offering two for one entry tickets to the theme parks.

By entering unique codes on the back of the packs at the promotion’s website, consumers will be able to “Terrify a Friend for Free”.

Shoppers will also be able to collect codes to receive a free pair of emergency “undercrackers”, in case the rides prove too terrifying.

Pavan Chandra, marketing manager at Peperami, said: “We’re really excited about this partnership with Merlin.

“It’s the perfect example of a collaboration of two brands with aligned audiences. It’s a great way for us to give something back to loyal Peperami fans as well as engage and have fun with our consumers, which is what we as a brand are all about.”