PG tips is expanding its range with the launch of three new Speciality tea flavours; Earl Grey, Assam and English Breakfast, available to retailers from this month.
The new flavours aim to tap into the growth of the Speciality tea sector which has grown 4% in the past 12 months and attract new, younger consumers into the category.
Lola Danlos, brand manager for PG tips Speciality tea at Unilever UK, comments: “As the number one tea brand our new range offers consumers bold and classic flavours at affordable price points, providing consumers with greater choice.
“Consumer research has shown that consumers want more accessible, special flavours of Speciality tea. Our three new delicious variants, each beautifully boxed in our recently revamped pack designs, aim to satisfy this demand and tap into the growing trend for Speciality tea.”
The launch will be supported by a £2m media investment covering PR, experiential and sampling activity.
PG tips Speciality teas have an RRP of £1.99 for packs of 40 and £3.49 for packs of 80.