Mars Chocolate Drinks and Treats (MCD&T) is extending its range of treat size hot chocolate pouches with the launch of two new variants – White Maltesers and Chocolate M&M’s.
While the malted drinks market is showing a slight year on year decline of 1.4%, the original Maltesers hot chocolate is bucking this trend with year-on-year growth of 35%.
The new White Maltesers hot chocolate has the same malted taste as its confectionery counterpart, contains white chocolate pieces and can be made by adding hot milk or water.
The Chocolate M&M’s hot chocolate, can also be made by adding hot milk or water and contains mini M&M’s.
Both variants contain seven portions and are packed in eye-catching 140g pouches.
“Our sharing pouch range brings a sense of fun, innovation and strong brand presence to the category,” said Michelle Frost, general manager at Mars Chocolate Drinks & Treats. “We believe that the new products will invigorate both the chocolate and malted drinks categories.”
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