The Urban Eat range is being refreshed with updated recipes and fillings, new flavours, bigger eats, salads and pasta pots, and a wider breakfast offering, extending the brand’s consumption occasions outside its lunchtime stronghold. The packaging is also now 100% recyclable, with a bigger window and improvements to the design to help with merchandising and make it easier to shop.
Wayne Greensmith, head of customer marketing at Fresh Food For Now Company, owner of the Urban Eat brand, said: “Our customers spoke, and we listened. Everything we have improved comes directly from their feedback, and we are set to drive footfall and loyalty with the changes we have made. The refresh also comes following our 2021 brand relaunch; since then, we have kept up momentum, continuously making improvements to recipes, range and packaging. This is a demonstration of our commitment to working closely with our valued customers, into 2023 and beyond. We’ve got a lot more planned, so watch this space!”
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