Volvic has launched a new look across its entire plain, sparkling, Juiced and Touch of Fruit ranges.
The new look is intended to give the brand a fresh, modern twist and to create a more consistent, iconic look across Volvic’s different ranges.
Alastair Strang, brand lead for Volvic, said: “We are thrilled to be bringing this new look for Volvic to British consumers. Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.
“But this is just the beginning. Beginning this autumn, Volvic will launch a £1m new 360 degree campaign across TV, social and above the line advertising to launch our new positioning.”
The new look packaging will hit stores throughout August and September. More details about Volvic’s new campaign will be unveiled in the coming months.
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