No Fear Energy Drinks is launching a new on-pack campaign, designed to energise customers’ ears as well as their minds. Those who purchase promotional cans of limited-edition No Fear Extreme Energy will receive a free music download.

The promotion is running this month, with No Fear promoting the campaign across national Capital Radio advertising and a series of skate park takeovers across England throughout the summer.

To claim their free music track, customers collect the unique code under the ring pull of each promotional can and visit the accompanying micro-site

Each code allows the listener to pick from a huge list of 10,000 pre-defined tracks, allowing them to power up their playlist to suit their taste.

The promotion is expected to have great appeal as each track has a RRP of 99p, available for free on a can price-marked at £1.

The campaign will also drive engagement to the No Fear Energy social media pages including Facebook, Twitter and Instagram; and thanks to sharing buttons on the promotional site, customers can easily and instantly tell their friends about the offer from No Fear.

The summer campaign will involve skate-park takeovers in London, Manchester, Leeds and Sheffield, mixing extreme music and with extreme lifestyles.

Each event will see the skate park fully branded by No Fear Energy and will offer attendees an ’unforgettable experience’, full of music and skating and a powerful playlist of music tunes delivered by a Capital Radio DJ.

A team of professional skateboarders will be on hand to deliver spectacular demonstrations while the events will also include additional competitions and giveaways.

Running until December 31, the promotion will be available on all flavour variants of No Fear energy drinks.

The campaign will benefit from radio coverage courtesy of Capital FM, alongside widespread coverage in trade and consumer publications, making No Fear the must-buy this summer.