Mars Chocolate UK has launched Galaxy little treat, a new smaller 23g bar that provides a treat-sized portion of Galaxy.
To support the launch of this new format, Mars will be providing retailers with POS materials, pop-up units, posters and ‘wobblers’.
Galaxy little treat also comes in a show box header and case trays, which are designed to attract impulsive sales at till points.
Tony Lorman, retail excellence director, commented: “We are delighted to announce the launch of Galaxy little treat, extending the range of one of our best-loved brands and giving consumers more choice for an affordable self-indulgence. We know 61% of consumers treat themselves, even when budgets are tight, so this format it perfectly placed to fill the gap in the market.”