Anchor is backed by TV advertising, limited- edition packaging and an on-pack promotion in the run up to Christmas. The 30-second ad for Anchor Spreadable provides a humorous take on the festive tradition of gift giving.

Meanwhile, a limited-edition design makes every pack of Anchor block or Spreadable look like a Christmas present. And an on-pack promotion across the Anchor Spreadable range is giving away thousands of presents including a family holiday to Florida.

According to AC Nielsen, 20% of Anchor’s sales occur during the Christmas period.

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