New research from Britvic reveals that almost half of consumers (45%) are set to buy more soft drinks at Christmas as figures show that over a fifth (21%) plan to drink less alcohol.
In addition, 37% are planning to spend more on soft drinks at Christmas than previous years.
The research, conducted by Censuswide UK, also found that of those consumers planning to reduce their alcohol consumption this Christmas, 39% now drink less alcohol all year round.
Meanwhile, figures revealed that for over half (54%) of those that will be drinking alcohol this Christmas, the tipple of choice will be spirits. And with over three in five (63%) of spirits drinkers using mixers, keeping fully stocked with soft drinks for mixing will be key.
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