TV advertising and digital activity will support Skittles Crazy Cores this year. Cora, the infamous inventor of Crazy Cores and the face of Skittles’ digital activity, will make a special appearance on the brand’s UK Facebook page with her legendary washing machine Eric. She will launch a new game that allows fans to create their very own Crazy Cores in exchange for free product. In addition, a new run of TV advertising will feature Tim and his ’Midas Touch’ where everything he touches turns to Skittles.
A range of new point-of-sale material is available including an eye-catching washing machine dumpbin.
According to Nielsen, Skittles is now the fastest-growing sugar confectionery brand in the UK.