According to confectionery company Swizzels, Halloween is the one specific time of year when sugar confectionery plays a bigger role than chocolate with consumers. It says customers will be looking for a variety of products for the occasion, from single confectionery lines to variety bags, from price-marked packs to vegan sweets. And stocking the biggest and best brands will drive a strong rate of sale and therefore profit.
Its Swizzels’ Variety bags have recently been rebranded in three different packs: Luscious Lollies 176g, Scrumptious Sweets 173g, and Curious Chews 171g. Available with an rrp of £1, the sweets inside are free from artificial colours and are now all suitable for vegans.
Another product from Swizzels that is great for selling over the Halloween period and beyond is the Sweet Shop Favourites Tub. IRI data has it as the number one tub at Halloween. It contains a variety of individually wrapped favourites including Squashies, Love Hearts and Refreshers.