Country Choice has unveiled three new ’thaw and serve’ lines for Christmas. These are: a star mince pie shortcrust base with mincemeat filling and a pastry star on top; Christmas cookie chocolate-flavoured cookie with chunks of white Belgian chocolate and cranberry pieces; and a Christmas cake slice rich fruit cake topped with marzipan, white icing and an edible holly decoration.
Shelf lives when wrapped are five days for the pie and cookie, and 28 days for the cake. Case sizes are 12, 36 and 40 respectively.
A full range of point-of-sale material is available as are Christmas-themed countertop and floor-standing display units to promote the range in-store.
Also new from Country Choice are a gingerbread bear and a pig.