United Biscuits is launching Multigrain Hula Hoops - made from a combination of rice flour, maize flour and wheat bran. The company says they are the ideal snack for hungry consumers looking for a healthier alternative.

Two flavours - cheese & onion and salt & vinegar - are available in the handypack size (rrp 30p). Also available are two multipacks containing other flavours including prawn cocktail, pickled onion and saucy BBQ. Rrp is £1.05.

Launch is supported by a £1.5m campaign including TV advertising and a targeted mail drop to three million households.

According to AC Nielsen figures, Hula Hoops is the fastest-growing brand in the bagged snacks market, with sales up 14% in the 16 weeks ending March 24, 2007.

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