Milk drink brand Yazoo has announced its new limited-edition flavour Choc Caramel.
Available from this month, the flavour will launch exclusively in convenience with 400ml £1 price-marked packs and the standard 400ml format (RSP £1.15).
Wayne Thompson, customer marketing manager at FrieslandCampina, said: “We’ve seen how popular our limited-edition flavours are, but we also know how important it is to keep the dairy drinks fixture fresh. Taste is a key driver of the category, and our target audience of 16-24 year olds are always looking for new flavours to try.
“While caramel is a classic flavour, it remains a taste trend. We’ve seen a host of caramel launches over the past 12 months, from ice cream to yoghurts, coffee, even cocktails. Chocolate and caramel go so well together, and create that indulgence shoppers want from our limited edition offer.”
The launch will be supported with a digital activation campaign.