New from Mars Wrigley for Christmas 2022 are M&M’s Santas, which are hollow chocolates filled with mini- M&M’S, all wrapped in colourful foil; Maltesers Mint Reindeers, which come in both 29g self-eat bars and 59g sharing bags; Maltesers White and Maltesers Assorted Truffles; plus, Galaxy Assorted Truffles.
The 100g M&M’s Santas come in mixed cases containing two designs for maximum shelf efficiency and are stackable for building in-aisle displays.
The company says the Maltesers Mint Reindeer has been launched to meet growing consumer demand for mint flavoured products, which has been growing consistently year-on-year in all segments of confectionery but is growing fastest in traditional seasonal categories. In addition, Maltesers original Reindeer returns with an updated pack design .
The new Maltesers Assorted pack contains Milk, White and new Dark Truffles while the Galaxy Truffles Assortment has Smooth Chocolate, Caramel and new Salted Caramel truffles.
In addition to the new lines, Celebrations is being relaunched with a modern new look.
Cybi Capaldi, senior brand manager, seasons and gifting, Mars Wrigley, said: “Christmas remains the biggest occasion for retailers when it comes to chocolate sales, as people celebrate the festive season not only by buying for others, but also for themselves. This year the selection of chocolates from Mars Wrigley not only taps into current taste trends, such as white and mint chocolate, but also offers a range of pack sizes from its iconic Christmas classics to suit all customers’ needs and budgets.”
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