Monster Ultra Peachy Keen is the latest addition to join Coca-Cola Europacific Partners’ (CCEP’s) Monster Energy range.
Rolling out nationwide from the end of this month, the new zero sugar peach flavoured variant, follows the arrival of Monster Lewis Hamilton Zero Sugar, Monster Juiced Aussie Lemonade, Monster Ultra Rosa and most recently Monster Zero Sugar.
Innovation has been key to Monster’s growth strategy and has helped it become the fastest growing major energy brand in GB, worth over £545m and adding £92m-worth of sales in the last year alone while maintaining 20% volume growth (Nielsen data).
Monster Ultra Peachy Keen will be available in 500ml plain or price-marked single cans and four can multipacks which are non-price-marked.
Pippa Foster, associate director commercial development at CCEP GB, said: “Energy drinks remain the number one deliverer of value growth in soft drinks, worth more than £1.8bn to retailers and growing in both volume and value in GB (Nielsen). And much of this is down to diversification and innovation, led by Monster.
“More than 55% of category innovation sales over the last year have come from Monster’s great tasting NPD – and we’re confident that Ultra Peachy Keen will build on this success. In fact, Monster Ultra Peachy Keen in the US has already become the number three SKU in the Ultra line-up. This new launch will tap into demand for zero sugar and flavoured energy drinks, so we’d recommend that retailers get stocked up.”
Peachy Keen joins the seven strong Monster Ultra range which includes Ultra White, Ultra Fiesta, Ultra Gold, Ultra Rosa, Ultra Watermelon, Ultra Paradise and Ultra Black.
