Scandinavian Tobacco Group (STG) has extended its range of cigarillos, a developing tobacco category which it says started in the UK five years ago.
It has launched Signature Action Mix cigarillos, containing two capsules which combine the flavours of Berry and Mint. They are available to retailers now in 10-packs with an rrp of £5.85, which STG says is lower than competitor brands, but still offering an ”attractive margin for retailers”.
STG says that its Action Mix cigarillos will be a key focus for its growing UK salesforce, which will be promoting the product to over 10,000 convenience outlets in the coming months, as well as offering branded merchandise. There will also be promotions in the wholesale channel on both Action Mix, and the original Action brand, as well as a trade communications campaign to support the launch.
The Cigarillo category is now worth nearly £150m in annual sales, accounting for over 56% of all cigar volume, says STG, which launched its original Signature Action brand five years ago. Sales of that brand, it says, are growing by over 50% year on year.
STG’s UK head of marketing, Prianka Jhingan, says: “We know many adult smokers continue to look for features they used to enjoy with cigarettes such as flavour, click filters and smaller pack sizes, so these new Signature Action Mix cigarillos should really hit the spot.”
”The continued positive performance of the cigarillos category is showing no sign of slowing, so we’d urge retailers to get behind this exciting launch and enjoy those profitable sales.”
