MFG has signed a further five-year contract with Amscreen. It covers an upgrade in screen technology at 58 sites which already have the system, together with a rollout of Amscreen’s 24-inch screen product throughout 223 sites MFG acquired last October.

The high definition, larger format, portrait screens will employ Amscreen’s OptimEyes technology, delivering real-time audience measurement data.

MFG, which is ranked second in Forecourt Trader’s Top 50 Indies, has been working with Amscreen since 2010, employing a network of screens within forecourts at pay points. This network delivers store specific messages for customers as well as third party advertising sold and served by Amscreen.

The network provides brands the opportunity to reach 3.4m visitors at these venues every week.

MFG managing director Jeremy Clarke said: “Our partnership with Amscreen has enabled us to deliver site specific communications in each of our individual venues. These new screen products will offer us the ability to continue and improve on the messaging we can feature on screen for our customers.”

Simon Sugar, CEO of Amscreen Group commented: “As a key longstanding partner of Amscreen, we’re delighted to renew agreements with MFG and the new 24 inch HD screens will not only enhance customer communications in venue but offer our advertisers more key touch points to engage with consumers across the UK.”

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