All Forecourt Trader articles in January 2012 – Page 3
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News
Support for Skittles
TV advertising and digital activity will support Skittles Crazy Cores this year. Cora, the infamous inventor of Crazy Cores and the face of Skittles’ digital activity, will make a special appearance on the brand’s UK Facebook page with her legendary washing machine Eric. She will launch a new game that ...
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Refill your mugs
Nescafé original is the subject of a new £3m campaign including TV and outdoor advertising. The aim of the activity is to drive awareness of the new refill pack.
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Sweet move for Vimto
New from Newbridge Foods are Vimto flavour fruit drops which come in an eye-catching pack designed to replicate the Vimto soft drinks can.Each can contains 14 sweets made with the secret Vimto flavour and real fruit juice. They come in display outers of 12. Recommended retail price is £1. In ...
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New team moves in at MFG
Murco’s retail marketing director Jeremy Clarke is moving to the Motor Fuel Group as managing director, and taking other Murco executives with him, including dealer sales manager Jim Mulheran. Meanwhile Top 50 Indie Sej Sejpal said he is feeling "on top of the world" following the sale of his shareholding ...
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Smooth new look
Multipacks of John Smith’s Extra Smooth have a new design that highlights the brand’s taste. The aim is to communicate that it delivers a great pint at home as well as in the pub.
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Leading lights
The Midlands and West Country & Wales categories were hotly contested in the Forecourt Trader Awards. amy lanning catches up with the winners MIDLANDS: 2.5mlpa PLUS ROBERT AND HUGH FRASER The Fraser brothers Robert and Hugh have won many Forecourt Trader awards over the years and 2011 saw ...
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Patrick Sewell likes to lead - from the shopfront
I’m not actually much of a creature of habit and therefore I rarely have two days the same! So that makes this article a little harder to compile.I live with my wife Catherine and three-year-old son Zachary. Certainly every day has an eventful and busy start aside from work. However, ...
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Sterling work from JTI
JTI is launching its first value roll-your-own (RYO) brand, Sterling Rolling. According to Nielsen data, Sterling is currently the UK’s number-one value cigarette. The company says its aim is to consolidate this brand loyalty into the RYO market with the launch of Sterling Rolling. It is available in 12.5g and ...
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James Lowman
Predictions are a fraught business, particularly when they concern politics. Last year brought events that none of us were expecting, chief among them were the August riots. This year will surely throw up more surprises, but this is my view on some of the landmark announcements in our sector that ...
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Promotion for McVitie’s and new lines for Jacobs
UBUK has unveiled a host of activity for the New Year. This includes McVitie’s Dunk Time a new campaign to encourage consumers to enjoy a biscuit with their cup of tea.Featured on packs of McVitie’s biscuits from next month, Dunk Time will give away over one million branded ’mega ...
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Heading for the top
Ramsay MacDonald is the new man appointed to take charge of the ever-growing fuel retailing business of GB Oils. He takes over at a critical point following the company’s recent acquisition of the Total and Pace-branded dealer business. His first duty has been to bring calm and reassurance to ...
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Fresher thinking
Kingsmill has been relaunched with a new ’masterbrand’ look and feel. New packaging is said to give "a strong, consistent look" across the entire brand portfolio of over 40 SKUs. The design includes clearer product names, a modernised logo and fresher colours, as well as a ’reveal’ which allows shoppers ...
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Forecourt vending
he first-ever automated 24-hour shop has opened in the UK on Campbell Garages service station in Stornoway, Scotland.The self-service vending machine from eShop Automated Solutions supplies daily essentials such as milk, bread, sandwiches, tea, coffee, sugar, hygiene products and travel accessories 24-hours a day.Easy-to-use and designed and built with ...
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Flavours with a twist
Heinz has added two new special-edition flavours to its Classic Soup range cream of tomato with a twist of chilli and cream of chicken with a touch of sage.The 400g cans feature a dark label and come in a black tray to create stand-out on-shelf. Heinz is investing £1m ...
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Jac Roper takes a look at rates and the rise of the tracker email
How do you rate your business? Not a very happy new year for those of you receiving massive hikes in your rates. Doug Wardle, who runs Jack’s of Norton in Stoke-on-Trent, got an unwelcome pre-Christmas piece of post telling him that his rates were going up by 80%. ...
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kevin eastwood
BOSS is best known for implementing its effective Forecourt Watch schemes on forecourts to tackle drive-offs and the successful Payment Watch scheme to recover monies owed by customers claiming to have ’no means to pay’. However, retailers need to be aware of the possibility for losses to occur internally, as ...
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Euro Garages’ new Starbucks deal
Starbucks will open 200 new drive-thru outlets in the next five years 100 of which will be operated under licence by Top 50 Indie Euro Garages.The 2011 Forecourt Trader of the Year winner will operate drive-thru Starbucks stores in the Midlands and north of England adding to the ...
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Ground control
It’s easy to let something that’s out of sight be out of mind, but the consequences of neglecting underground fuel storage systems could put a fuel retailer out of business. Ground contamination from a leak can not only cost tens of thousands of pounds to sort out, but it could ...
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Minister sure of ’no site closures’ with new rules
The new Fuel Vapour Recovery Stage II EU directive came into force on January 1, 2012, following consultations with local authorities and industry bodies, in particular RMI Petrol. Environment minister John Taylor confirmed that the new requirements would apply to all but the smallest new petrol stations from this year; ...