New from Newbridge Foods are Vimto flavour fruit drops which come in an eye-catching pack designed to replicate the Vimto soft drinks can.

Each can contains 14 sweets made with the secret Vimto flavour and real fruit juice. They come in display outers of 12. Recommended retail price is £1. In addition to benefiting from the core brand’s multi-media marketing campaign, the new fruit drops will be supported by advertising, PR and consumer sampling once a strong distribution base has been secured.

Vimto is now a £55.7m soft drinks brand with sales currently increasing by 6% year-on-year (AC Nielsen).

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