All Forecourt Trader articles in May 2009 – Page 5
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News
Greenergy boosts Teeside fuel facilities
Greenergy Fuels Ltd has made a multi-million pound investment in new petrol and diesel blending and storage facilities in Teeside. The facility, which marks the first phase of a more extended planned investment programme in the area, will deliver diesel supplies from summer 2009 and full petrol and diesel ...
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News
A Budget but no bonanza
== Banks still playing the game by their own rules == The government has been urged to clarify the levels of lending that banks are making to small businesses. The call came from the Forum of Private Business (FPB), which said more must be done to scrutinise the ...
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News
UK exceeds biofuel targets set by RTFO
The UK oil industry has exceeded the government’s 2.5% volume target for biofuel content in road fuels (achieving 2.7%) in the first full year of the Renewable Transport Obligation (RTFO) according to Hugh Tucker, technical co-ordinator at the UK Petroleum Industry Association (UKPIA). He said the target had largely been ...
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News
Big boost for Cadbury
Cadbury is launching Cadbury Boost Duo and Cadbury Double Decker Duo.According to the company, the Duo format broadens the appeal of these two single bars to men and women, making the bar more manageable because they can eat half now and save half for later. Rrp is 65p.Meanwhile, Cadbury has ...
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News
Berry nice idea from Ribena
GlaxoSmithKline is encouraging retailers to stock up on its new Ribena Strawberry, which is available in an attractive 500ml bottle. The company says the product has been a big success since it was launched earlier this year. According to GlaxoSmithKline, consumers say they love the taste of ...
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News
Small is still beautiful
Graham Walker believes in bucking the trend when it comes to forecourt shops. He has run Duns Service Station in the Scottish Borders for 20 years, but the small kiosk on the site is pretty much the same as when he first took the business over. And he has no ...
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News
BB’s partners Elite in café venture
BB’s Coffee & Muffins has joined forces with Elite Fuels to open its first forecourt café in the UK - at Fleet Point in Middlesbrough. BB’s is targeting the forecourt sector for further expansion after a successful two-year pilot in the Irish market. The company claims to be the fifth-largest ...
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News
Get on the ball with Mars
Mars is encouraging consumers to get playing as part of its new ’Bounce into a Summer of British sport’ campaign. The nationwide promotion is running until August. Mars will be giving away 200,000 balls for some of the UK’s favourite sports including tennis and cricket, all via on-pack activity and ...
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News
It’s in the can for Appletiser
To celebrate the launch of Appletiser’s new creative campaign ’Enjoy Irresponsibly’, the gently sparkling 100% fruit juice drink is giving away five prizes of £48-worth of its new-look 330ml cans. The £3m multi-faceted communications campaign aims to help grow the Appletiser brand, which is already up 29% year-to-date and, according ...
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News
Anything’s possible
Coca-Cola Zero is launching its latest ad campaign this summer which is aimed at the ’lads’ market.Building on last year’s partnership with the James Bond franchise, the ads concentrate on the message ’the impossible made possible’.Aimed at the brand’s target male 20-something consumer, the company says the ads continue to ...
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News
You’re hired - said BP to Sir Alan
BP has appointed Amscreen, Sir Alan Sugar’s new digital signage company, as its exclusive partner in a five-year contract. Initially Amscreen’s close-proximity signage units will be installed in BP’s 335 company-owned sites, with the concept offered to its dealer sites later this year. The screens carry customer information including live ...
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News
Help and advice from jac roper
== The price of power, the abuse of power ==Every week retailers ring me with a complaint about a sudden horrendous hike in their energy bill - none of them expected. As was the case with Tony Vann who runs Woodlands Stop & Shop and BP petrol station in Harrogate. ...
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News
Red Sky ads
Walkers is running a major TV advertising campaign for its premium crisps, Red Sky. The campaign focuses on the snack’s 100% natural ingredients.
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News
MP promises action on fuel theft
MP Greg Barker visited independent retailer Carol Smith at her forecourt in East Sussex to show support for a local business and discuss the pressure of rising costs in the economic downturn and the problem of crime. The Conservative MP for Bexhill and Battle praised Carol for her site, Ashdene ...
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News
Ribena’s double act
GlaxoSmithKline launches its Have a Field Day on-pack promotion on all Ribena in-home squash and Tetra Pak formats this month. It allows consumers to collect tokens which can be swapped for fun days out.The company is also giving away a million inflatable ’Lunchtime Assistants’ in its Ribena Out for Lunch ...
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News
A cut above
JTI is launching five limited edition designs for Silk Cut. Available for four weeks, they revolve around the ’Cut’ theme, including Short Cut and Director’s Cut.
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