BP has appointed Amscreen, Sir Alan Sugar’s new digital signage company, as its exclusive partner in a five-year contract. Initially Amscreen’s close-proximity signage units will be installed

in BP’s 335 company-owned sites, with the concept offered to its dealer sites later this year.

The screens carry customer information including live traffic updates, which proved a big success during trials. They also advertise BP products and services, and carry commercials from regional and national advertisers.