Coca-Cola Zero is launching its latest ad campaign this summer which is aimed at the ’lads’ market.

Building on last year’s partnership with the James Bond franchise, the ads concentrate on the message ’the impossible made possible’.

Aimed at the brand’s target male 20-something consumer, the company says the ads continue to depict real-life situations and ideals where Coke Zero allows a seemingly impossible everyday situation to be surprisingly resolved.

The six month campaign will feature in cinema, TV, outdoor and digital advertising. The ads will run in 30- and 60-second spots.

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