All Forecourt Trader articles in May 2009 – Page 2
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News
Golden Gilhams
Buoyed by a glowing report in last month’s Shop Doctor, Derek Lodge, chairman of Top 50 Indie Rusdene Services, invited me down to see this "marvellous" site in West Sussex, which was the subject of the article. Rusdene runs Gilhams Service Station in partnership with another Top 50 Indie, FW ...
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Getting into the spirit
Diageo GB has launched an updated format for its Raise Your Spirits initiative aimed at boosting growth across the spirits category. Launched initially last May, Raise Your Spirits gives retailers guidance on the best ways to promote spirits and attract new customers. The new format no longer covers the total ...
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Walkers launches Gary’s Great Trips promotion
Walkers launches a new promotion this summer called Gary’s Great Trips. Following on from its successful Brit Trips initiative last year, consumers collect points on packs and exchange them for discounts on days out around the country. There is also a special initiative tailored for the impulse channel where shoppers ...
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News
PayPoint extension
PayPoint and BP Retail have extended their exclusive agreement to provide mobile top-up and other services to BP forecourts.According to PayPoint, it will provide a full range of epos-based mobile top-up services at BP’s 330 company-owned sites in the UK as well as at a growing number of ...
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HOW TO ENTER GIVEAWAYS
Write your name, address and phone number on a postcard or sealed envelope stating what you want – Heinz, Mikado, Nature Valley or WKD – and we’ll do the rest, including delivery. Send it to us at Forecourt Trader, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT ...
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In the surgery this month - Plantation Filling Station, Kendal, Cumbria
GENERAL APPEARANCE: The store is housed in a ’farm shop’ style wooden cabin and the filling station shares the site with an outdoor clothing/camping shop that boldly promotes discount prices and seems to attract a steady stream of visitors. FORECOURT: The forecourt site is extensive ...
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Oil industry cricket tournament
On Monday June 22 three teams representing the oil industry will take part in a cricket tournament at Lord’s, the home of cricket. Manufacturers, retailers and suppliers will do battle on the nursery pitch to decide the champion and win the coveted trophy. Anyone can take part in the charity ...
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Child’s play
One in every three shoppers walking into a c-store has at least one child in their household. That’s according to figures in Harris International Marketing (Him)’s Convenience Tracking Programme (CTP) 2009. And with suppliers increasingly catering for the kids’ market, and parents keen to keep youngsters happy on car journeys, ...
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Sporting chance
Britvic and PepsiCo have launched a new TV and press campaign for Gatorade. It will encourage shoppers to get active with its ’We Love Sweat’ campaign.
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Kärcher moves into car wash centres
Kärcher UK is introducing a number of initiatives including a revenue-sharing scheme, opening a chain of standalone car wash centres, and launching a new coin-operated jet wash.The revenue-share will operate on its jet washes, vacuum cleaners and air water towers and the company will take a percentage of the revenue ...
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News
New Buttons design
Cadbury has introduced a new pack design for its Dairy Milk Buttons. It is also investing in a ’Buttons Fun on the Farm’ campaign which offers free family events nationwide.
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Messy business
Now we know why the country’s in such a mess, MPs have been so busy fiddling their expenses they don’t have their minds on the real game. For example when those hard-working chaps at the Association of Convenience Stores went to visit them recently about the dubiousness of the proposed ...
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in brief
== Murco rebrands sites == Murco Petroleum is to change its 56 Jet-branded sites to Murco when its four-year retail supply agreement with ConocoPhillips ends later this year. The rebranding will take place between August and October and will include sites in England and Scotland. Jeremy Clarke, Murco ...
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Two new fuel brands come to the UK seeking retailers
Two new brands have entered the UK forecourt market and are looking to recruit more independent retailers. The first newcomer is FCL Petroleum, which offers standard fuels as well as a range of biofuels under the Prio and PrioBio brand. The Birmingham-based company recently started supplying fuel to its first ...
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Calanike opts for Esso on nine former BP sites
Top 50 Indie Calanike Retail is rebranding nine BP sites to Esso, with two more sites - both Jet branded - following suit to Esso later in the year. Kenny Webster, managing director of Calanike, which has 19 sites, explained: "We are delighted to be joining forces with Esso. The ...
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BOSS launches crime website
The British Oil Security Syndicate (BOSS) has unveiled its website at www.bossuk.org. The new site aims to provide BOSS’s police and petrol retail partners with a comprehensive information resource as well as informing visitors about the campaigning work that BOSS undertakes in order to combat crime on petrol station forecourts ...
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Birthday bonanza
Signwaves is celebrating 20 years in the sign and display industry with the introduction of a range of new products.These include the Eco Swinger 2 pavement sign, Slimlok 3 lockable poster and notice board units, Budget framed chalkboards and Frameworkz digitally-printed snapframes. The company has also launched a new website ...
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Berry nice snacking
Snack a Jacks has launched two new flavours: berry and sweet chilli targeting consumers who want healthier snacks. Pepsico is also giving Snack a Jacks a new look with a design that was created in consultation with consumers. The company says it includes stronger product shots and better differentiation between ...
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Total offers free assistance
Total is claiming to be the first petrol retailer in the UK to offer its customers free breakdown cover, following the launch of its Total Assistance scheme last month. Launched on the basis that 21% of UK drivers do not have breakdown cover, Total Assistance offers customers free comprehensive breakdown ...