BP has launched a new customer loyalty programme, BPme Rewards, which replaces Nectar. Customers can earn and redeem BPme Rewards points, with the choice of using either a digital card on the BPme app or a physical card, to collect points.
Nicola Grady-Smith, BP retail operations director UK, said: "BPme Rewards is our exciting new personalised loyalty programme that allows customers to earn points on fuel and in-store purchases at BP’s UK forecourts, with double the points on BP Ultimate fuels. Customers can choose between spending their points for fuels, in store, or on a range of offers available online."
Customers will earn points on fuel and shop purchases, including M&S, and double points on BP Ultimate fuels. They collect one point per pound on every in-store purchase, and up to two points per litre on fuels. Customers can redeem a treat or save points for fuel purchases, items from a catalogue or vouchers from Amazon or M&S. BP said the new loyalty scheme would also benefit its dealers because the double bonus for premium fuels would drive premium fuel sales, and it also expected an increase in shop sales, due to in-store redemption offers.
Howard Nunn, UK sales manager, added: "Our dealer partners told us they wanted a loyalty programme that allows customers to spend their points in-store on their products. BPme Rewards does just that."