Budgens has signed up to take part in the O2 Moments initiative, which sends O2 members targeted offers to their smart phones.

The retailer is now live on the O2 Moments platform which claims around five million active users in the UK.

Budgens started the relationship last week by offering O2 Moments members a free 165g bag of Walkers Market Deli Chips in their most popular flavour, Flame Grilled Spanish Chorizo & Roasted Onion worth £2.63.

This offer is redeemable across the whole estate and ran until 21st January. It was geo-targeted to show up on O2 Moments members’ screens if they were within a five miles of a Budgens store.

To redeem any offers O2 customers simply need to log on to the O2 Moments app via their mobile phone, click on the Budgens offer, and then show their on-screen voucher once they reach the check-out in store.

Part way through the offer period, Budgens marketing director Anna Burleigh said: “We’re really excited to be partnering with O2 Moments and we’re already having a good response to our first offer.

“Over 2,500 packs for Deli Chips have already been given away and a further 7,000 O2 members have saved the offer ready for redemption. This is a positive marketing initiative, it offers customers that essential feel-good factor and it fits with the ‘everyday discovery’ ethos of Budgens which is all about surprise and delight.”