Costcutter Supermarkets Group says its investment in digital marketing is paying off, with its latest YouTube video advert delivering over twice the average engagement levels for the channel.
The YouTube adverts, which featured a retro space invaders style arcade game, follow the successful proximity marketing campaigns, a social media training programme helping retailers to drive shopper engagement, and a significant increase in the group’s digital advertising.
The 15-second adverts were part of the Love Local Deals campaign and designed to drive social engagement with the brand and footfall into store.
Sean Russell, head of digital for Costcutter Supermarkets Group, commented: “We’re always looking for new ways to engage shoppers and established channels like YouTube offer efficient and effective ways of communicating our market-leading deals with target audiences.
“Having listened to our shoppers we know that 75% are likely to go into a Costcutter store after engaging with us through digital channels. With over 640,000 video views, and 91% of people watching the whole advert, this is another great example of how we are helping our retailers thrive.
“We’ve already had great results this year with our proximity-based digital media campaigns and our retailers are embracing social media to drive sales via their own Facebook pages. This YouTube activity is the most recent initiative in our evolving media programme and, given its success, will be continued throughout the year.”