Costcutter Supermarkets Group is to roll out digital window display units across all four of its fascias.

Following a successful trial at the Costcutter store in Driffield, Yorkshire, the digital point of sale display units are now available to kwiksave, Costcutter and myCostcutter retailers. The screens will also be available to Rhythm & Booze retailers when the franchise package launches later this year.

The four 42” LED transflective display screens are mounted inside the window and work independently to allow four key POS messages simultaneously. They can also work as a synchronised group to broadcast video quality animated images and messages. The content has been developed to ensure promoted items on the digital displays match the buying patterns of customers at that specific location. Frequency of content is linked to the store’s EPoS system to increase or decrease the promotion of specific products in-line with sales data.

The screens replace traditional posters and point of sale with a dynamic, easily updated, vibrant digital canvas which brings product offers and the store fascia to life.

Ian Bishop, marketing director for Costcutter Supermarkets Group said: “These screens present retailers with the opportunity to draw attention to their stores via captivating and compelling animated graphics. The ability to adapt the content in-line with sales data provides a unique opportunity for driving increased sales and profit. The test store in Driffield has reported a general uplift in sales since the screens were installed.”

New kwiksave retailer Atul Amin is one of the first retailers to install the digital display screens. He commented: “I took the decision to include the digital window display screens in my new store as they are a fantastic way of creating awareness for a wide range of products and offers. I can change the messages within seconds so I am able to promote different products to different customers depending on what time of day it is and their shopping habits. The clarity of the displays means that customers can read the messages from further away than standard window posters which will help attract customers.”

The new digital screens follow hot on the heels of the launch of PayPoint’s latest EPoS tool, PPoS, which has been integrated into Costcutter Supermarkets Group’s CPoS system to remove the need for a separate terminal for PayPoint transactions.

Ian Bishop added: “Costcutter Supermarkets Group is committed to providing retailers with new and innovative solutions to help drive increased sales. The launch of the new digital screens and the PPoS system underline our intention to be the market leader, giving retailers new ways to promote their stores and attract new customers.”