Tesco’s use of money-off-fuel activity to drive custom has extended to its garden centre chain, Dobbies. Until very recently, customers were being given 5p off per litre of fuel vouchers for Tescos when they spent £50 or more at Dobbies.
The Tesco-owned chain has 32 outlets across England, Scotland and Northern Ireland. However, there is no reference to Tesco in the Dobbies stores. But customers at the Ashford branch in Kent were being given a voucher when they spent £50 or more. The voucher gave them the choice of money off in the Dobbies restaurant or 5p off fuel at Tesco.