ExxonMobil is to focus on its premier lubricant brand by moving to a 100% Mobil offering at Esso sites. The company said the decision was in response to an increasing number of vehicles requiring specific grades of oil, and in most cases a specialised synthetic oil.
ExxonMobil will now solely stock its Mobil range of products in its Esso service stations.
Andrew Sarratt, ExxonMobil’s service station and Mass Merch. lubes manager, commented: “In response to the growing demand from the automotive sector for specific oil, we decided to solely stock our Mobil range of products and by doing that we can present a stronger offering to the consumer, further increasing the brand awareness of Mobil.”