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Minions return to the Kinder Surprise stable

John Wood ·

The Minions licence is returning to the Kinder Surprise range with seven new toys up for grabs.

The special edition eggs are launching this month and will be supported with a £2m marketing investment.

Levi Boorer, customer development director for Ferrero UK & Ireland, commented: “Minions has been the best performing licence for Kinder Surprise to date.

“The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of 30%. With the upcoming movie sequel - Minions 2 - there is sure to be a lot of excitement around our new series of Kinder Surprise toys.

“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub.

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Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

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