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Minions return to the Kinder Surprise stable

John Wood ·

The Minions licence is returning to the Kinder Surprise range with seven new toys up for grabs.

The special edition eggs are launching this month and will be supported with a £2m marketing investment.

Levi Boorer, customer development director for Ferrero UK & Ireland, commented: “Minions has been the best performing licence for Kinder Surprise to date.

“The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of 30%. With the upcoming movie sequel - Minions 2 - there is sure to be a lot of excitement around our new series of Kinder Surprise toys.

“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub.

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Weekly retail fuel prices: 18 February 2019
RegionDieselLPGSuper ULUL
East Midlands128.8581.15131.08119.59
North East127.76131.63117.87
North West128.6357.70132.07118.91
Northern Ireland127.32125.70118.52
South East129.7257.70130.97120.45
South West129.1067.90129.70120.06
West Midlands128.68132.84119.37
Yorkshire & Humber128.22130.47118.63

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