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Minions return to the Kinder Surprise stable

John Wood ·

The Minions licence is returning to the Kinder Surprise range with seven new toys up for grabs.

The special edition eggs are launching this month and will be supported with a £2m marketing investment.

Levi Boorer, customer development director for Ferrero UK & Ireland, commented: “Minions has been the best performing licence for Kinder Surprise to date.

“The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of 30%. With the upcoming movie sequel - Minions 2 - there is sure to be a lot of excitement around our new series of Kinder Surprise toys.

“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub.

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Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East Midlands132.86137.09126.21
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
South East133.78139.62127.48
South West133.17138.78126.51
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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