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Walkers marks Uefa Champions League sponsorship with promotion

John Wood ·

Walkers is celebrating its continued sponsorship as the official snack partner of the UEFA Champions League (UCL), with a new on-pack promotion that will run for 16 weeks.

Kicking off in this month, the “They Score – You Win” promotion offers football fans the opportunity to win prizes by predicting when a goal will be scored during a UCL football match.

If they guess the correct minute for a goal in the match of their choice, they win £10. All entrants also stand a chance of winning a pair of tickets to the UCL Final, being held in Madrid on June 1st.

The on-pack promotion will appear across Walkers Big Bag, Walkers Max and Walkers Max Strong.

John Artley, marketing manager for Walkers, commented: “The UEFA Champions League is one of the world’s biggest TV sporting events of the year and the excitement that it generates brings football fans together, often spending the night in to watch the games with friends and family.

“The big night in occasion itself is worth £1.8bn a year, so we recommend that retailers make the most of the opportunity that this event provides as shoppers will be looking to pick up their snacks ahead of the match.”

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