Forecourt Trader - 30 years at the heart of the fuel retailing community

Maynards Bassetts launches Superfruit Jellies

John Wood ·

Confectionery brand Maynards Bassetts is aiming to tap into consumer desires for authenticity, higher real fruit content and added benefits with Superfruit Jellies, a new product launching this month.

Maynards Bassetts Superfruit Jellies are available in 130g bags and are soft jellies with a variety of flavours – papaya, pomegranate, blueberry and cranberry – in each pack.

Marta Sanso, senior brand manager joyful candy at Mondelēz International, said: “Candy is all about emotional connections, however, authenticity is a key trend – and new Superfruit Jellies perfectly tap into this. That’s why we’re introducing our new Maynards Bassetts Superfruit Jellies which are not only tasty but contain real fruit juice and are a source of vitamins, perfectly placed to bring incremental shoppers to the category.”

The launch will be supported by an extensive marketing campaign, including out of home, digital and social media advertising. Point of sale materials will be available to retailers to help disrupt shoppers at shelf and drive sales of the new launch.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 24 February 2020
RegionDieselLPGSuper ULUL
East Midlands127.70137.72124.65
North East125.92136.20122.89
North West126.8567.57135.95124.01
Northern Ireland124.76130.73121.98
South East128.6564.90139.38125.39
South West127.77135.04124.41
West Midlands127.58140.14124.60
Yorkshire & Humber126.87137.50123.73

Most read

Has the Government's shock announcement to bring forward the ban on the sale of new petrol and diesel-powered vehicles - as well as hybrids - to 2035 or even earlier caused concern and disruption to your future forecourt development plans?

Digital Edition