AW&D Hammond in Halesworth, Suffolk beat over 400 dealers to take the highest accolade at Jet’s Aim Hi dealer programme.

The awards recognise a Jet dealer’s commitment to offering a friendly and efficient service in the local community. The oil company compares service stations from across the country, looking at customer care and staff communication by utilising feedback from its mystery merchandiser programme. The competition is judged internally by a senior management team drawn from across the organisation.

Forecourt manager at the winning site, Louise Hammond, said: "It’s a tremendous honour to be announced as the national winner of Jet’s Aim Hi programme. We believe in the personal touch and attention to detail. Competition locally is intense but with the support of the Jet brand, we are able to deliver a market-leading service thanks to the commitment of our team here."

The other nine regional winners were Tickhill in Doncaster; Almondbank in Perth; Wigston Service Station in the Midlands; St Blazey near St Austell; Forestford in Mildenhall; Potter’s in Framlingham; Seaquest in Great Yarmouth; Woodgrange in Werrington; and Four Elms in Chattenden.

Jet’s marketing manager for retail, Patrick Hudson, said: "What binds our winners - and all our dealers - is that they are an intrinsic part of their community. We strive to deliver a friendly service and that is what separates us from the competition and makes our dealers successful in the current, challenging marketplace."