Jet has announced the winners of its annual ‘Aim4Success’ awards, which recognise dealers’ commitment to achieving high levels of service, safety, training and communication with their local communities.

During a ceremony held in Stratford-Upon-Avon, St Blazey Service Station in Cornwall received the overall national ‘Aim4Scccess’ award, beating off stiff competition from more than 370 Jet dealers from across the country.

St Blazey Service Station was chosen from a shortlist of six regional winners, which also included Filey Service Station in North Yorkshire, Four Elms North in Kent, North Terrace Garage in Suffolk, Cooper Brothers in North Lanarkshire and Needwood Service Station in Staffordshire.

The Aim4Success awards identify and reward the very best standards of customer service, employee training and health and safety among Jet dealers. For 2010, dealers were also asked to focus on PR and community involvement, which brought some outstanding successes throughout the Jet network.

The overall national winner, St Blazey Service Station, is an independently owned family business and has been part of the Jet dealer network for 15 years. The station scored top marks across all of the required categories. The judges were particularly impressed by St Blazey’s commitment to training and supporting staff; the high importance placed on safety standards for customers, staff and contractors; investment in new technology such as a new Driver Controlled Delivery (DCD) facility; and the vital role the station plays in its local community.

In November 2010, when St Blazey was devastated by floods, the station received local and national media coverage when the site closed down to enable local commuters to pass safely through the forecourt area avoiding deep water on the main road.

The station’s owners have also taken a proactive role in campaigning on behalf of independent fuel retailers, becoming regular contributors to the national debates on issues such as rising fuel costs and rising business rates.

Barrie Richards, owner of St Blazey Service Station, said: “We are keen supporters of Jet’s dealer recognition awards and are delighted to have achieved the maximum score of 100% for the third consecutive year. We succeed in maintaining these high standards because we are all passionate about what we do and keep evolving in every aspect of our business.

"With rising fuel costs we believe it is important to deliver a rewarding customer experience and we are proud of all that we have achieved. It is wonderful to have these efforts recognised by Jet at a national level.”

Tony Conway, Jet’s marketing manager, strategy, adds: “Excellent standards and service are vital to guarantee a satisfying customer experience and keep ahead of the competition. All six of our regional winners are a real credit to the Jet brand and we’re delighted to be able to recognise and reward their commitment to delivering incredibly high standards.”