Plans to boost the number of Jet sites by 30%, and a raft of initiatives aimed at enhancing the brand’s retailer package were announced at this week’s Phillips 66 annual dealer conference, held in the plush surroundings of Gleneagles, Scotland.
At a convivial gathering of more than 200 delegates, including retail and commercial customers, Pete George, the company’s managing director, UK & Ireland Marketing, said: “Since our re-organisation 18 months ago, we’ve been reviewing the best way to drive the Jet brand forward and taking our time to ensure that we get things right.
“The global market infrastructure for fuel is changing and the time is right for Jet – which celebrates its 60th anniversary next year - to take a different approach. We now feel that we’re in a very strong position to achieve our ambitious growth plans of increasing the number of Jet sites in the UK by 30% to our target of 400 sites by 2018.
“As a network, we always put our dealers at the heart of our business strategy, so it has been vital for us to further enhance our dealer offering by investing heavily in programmes and initiatives to set exemplary standards across all of our Jet forecourts. Some examples of our renewed dealer proposition include the forthcoming launch of a new fuel card, our new standards and services programme, state-of-the-art LED lighting solutions, as well as a range of new promotions and brand partnerships.”