Jet has announced the winners of its annual Aim Hi awards, which recognise dealers’ commitment to offering friendly, efficient and safe service in the local community.

During a ceremony held at the Welcombe Hotel, near Stratford-Upon-Avon, the highest accolade went to Woolmer Service Station in Bordon, Hampshire, which beat over 350 other Jet dealers across the country to claim the top prize for 2009.

According to Jet, the Aim Hi awards identify and reward the best standards of customer service, employee training and health and safety among Jet dealers. Utilising feedback from the company’s mystery merchandiser programme, Jet stations across the UK are rigorously assessed on customer care and staff communication by a senior management team.

The company said judges were particularly impressed by the Woolmer team’s commitment to delivering exceptional customer service through a well-balanced staff training programme, a happy and welcoming culture, and a perfect safety record. The family-owned site has been part of the Jet network for the last 25 years, and in that time it has built up a large, loyal customer base.

David Auger from the Garner Group, owner of Woolmer Service Station, is tremendously proud of the station’s achievement: “It is a fantastic honour to be chosen as the overall winner of Jet’s Aim Hi awards. It really is testament to the tireless work and commitment of the entire team, which takes pride in delivering warm, friendly and personal service to every customer that crosses the forecourt."

Patrick Hudson, Jet’s marketing manager, retail, continues to be impressed by the quality of entries seen year on year: “Although there can only be one overall winner, what all our sites have in common is an overwhelming commitment to delivering unrivalled personal service in the local communities in which they operate. We remain 100 per cent focused on giving them the tools to enable this to continue.”

Woolmer Service Station was chosen as the overall national winner from a shortlist of six regional winners. These were Normanton’s Prospect Garage, which received a highly commended in the national final; Brobot Waddington; Springbank Service Station in Irvine; MRH Country Service Station in Warmingon; and Penryn’s Four Cross Garage.