Shell has teamed up with former Formula 1 TV presenter Jake Humphrey to launch Shell V-Power Nitro unleaded and diesel two new fuels designed to reduce engine deposits that can impair vehicle performance.
Developed by Shell Scientists, Shell V-Power Nitro+ fuels represent the next generation of Shell’s premium performance fuels and will replace Shell V-Power unleaded and diesel fuels.
Developed with Scuderia Ferrari, Shell says the innovation behind the new fuel lies in the enhanced Friction Modification Technology (FMT).
Humphrey said: "When I fill up with Shell V-Power Nitro+ Unleaded I will experience the same technology that is developed for Ferrari on the track, in my own car."
David Moss, Shell UK & Nordics retail general manager, said: "Shell V-Power Nitro+ fuels come with a racing seal of approval having been inspired by the Shell Technical Partnership with Ferrari.
"At Shell, we are committed to making better fuels for our customers. Formula One helps us to deliver those better products.
"Our Shell V-Power Nitro+ fuels are the result of more than 60 years of innovation with Ferrari in the motorsports arena and we’re excited about giving UK drivers the opportunity to try them for themselves and experience just what these new fuels can do."